Skip to main content

Ronna McDaniel and the Ten Syllables of Doom

Any capable writer would have looked at the words “legitimate political discourse” and said “Uh Ronna? Can we talk privately?”

Of course, the writer might’ve been less than capable. Or ignored altogether. Neither would come as a shock.

But let’s assume there was a real copywriter on the job. You wouldn’t want to go to market without one, especially when you’re a political clown like Ronna McDaniel, and what you’re trying to market is conspiracy and sedition.

Still, you can see how it happens. They’re in this meeting of the Resolutions Committee of the Republican National Committee. Ronna is RNC chair, so we guess she’s driving the effort.

The purpose of the meeting is to write a censure resolution. They’re there to cobble together some sort of logic, no matter how tortured, that can justify the censure of Liz Cheney and Adam Kinzinger. Everyone on the Zoom call knows this is nuts. They all know it puts things on record that have no business being there.

Yet someone — and I wonder if we’ll ever know who — has insisted on this strange shunning, of two of their own.

So picture these committee members, people who once thought themselves respectable citizens. Pillars of their communities, valued members of their party, they’re still trying to figure out how they came to be aiding and abetting the overthrow of their own government.

Sure, there are some ideologues and firebrands among them, and even they must be wondering what they’re getting themselves into. But most are just political lightweights who are already in too deep.

They’re terrified of the Jan 6 committee. Many of them know they’ve behaved badly for five years. Some know they have criminal exposure. Some were involved in the run-up to Jan 6 and would rather not discuss it. Some are asking themselves who they can flip on, or what they might know that a prosecutor might trade up for. Most can’t afford the kind of lawyers that could pull them out of trouble.

And a lot of them really need their current job, whatever that may be. The job market might be sweet right now, but not for people with Trump stink on them. Their choices have narrowed.

So we’re looking at a roomful of ethical compromises, broken laws, and nervous people who now realize they’ve chosen sides in a game they didn’t even know they were in.

And this RNC resolution is a significant turn for the worse. Up to now, they’ve just been pretending to hate government. They’ve been out there amplifying lies, trashing Fauci, fighting mandates, demanding recounts, trolling Democrats, and taking credit for their states’ infrastructure funding. Nothing too strenuous, nothing too incriminating. Just following orders.

But now they’re being asked to put their names on this resolution, a document that is clearly bonkers, top to bottom.

They’re being asked to put in writing what we’ve known all along: that the Republican party is a conspiracy in plain sight, a knife at the throat of democracy.

All the more reason for them to get the wording right.

Because that’s what these edgy, not-very-bright people are reduced to — arguing about wording. They have to come up with a document that somehow makes bonkers sound reasonable. Let me assure you this is not easy.

You’d think they would bring in one of the pros from the Heritage Foundation, writers totally adept at making bullshit smell like napalm in the morning. Though this particular task might stump even them.

One of the many ironies here is that this censure resolution didn't need the phrase “legitimate political discourse” at all. They’d already made their point. Cheney and Kinzinger are already thoroughly tarred and feathered by the sixth paragraph. Joe Biden and every living Democrat are already savagely slandered for their “effort to replace liberty with socialism.” The whole resolution is already a bizarre cavalcade of lies and gaslight. Bringing it around to the Jan 6 rioters is both superfluous and fraught.

So it's at this point that the writer should be warning them that it’s time to cut to the punchline, to the part where they resolve to excommunicate the two apostates.

But they can’t help themselves. They just have to add a rhetorical flourish. They need an exclamation point.

So they argue about how to say it.

Is “legitimate” the right word? They can’t use “legal” or “lawful” in reference to the rioters — that would draw belly laughs. “Permissible” sounds too wimpy. “Valid” doesn’t go far enough. “Righteous” goes too far (“far-righteous?”). So they settle on “legitimate,” a loaded word in the context of an event that was anything but. But so be it. One word down, two to go.

The next word, “political,” is more-or-less a throwaway. It doesn’t add much to the discussion. It’s sort of a modifier, something that goes without saying. They could have left it out.

But of all the ways one could describe the wanton criminality of Jan 6, “discourse” is easily the most adorable. Like the whole event was just a few happy busloads of concerned citizens who came to Washington to engage in polite debate. 

What they’re looking for is the perfect euphemism, a way to sugarcoat the violence that was there for the entire world to see. Nixon used "pacification" in Vietnam, when he really meant "bombing villages and burning civilians." If this committee could get away with “hijinks” or “antics” or “shenanigans” they’d jump at it. “Discourse” might have been the best they could do. Did they consider “intercourse?”

But it’s getting late and they’re tired of arguing, so they do what committees the world over do. They reach an agreement. They settle on these three words.

And yet they don’t check to see how those words might fly in the real world, a place they rarely visit. They mistake their own consensus for effective communication. Which is what the writer — supposedly the effective communicator in the room — should have told them.

But instead, history has zeroed in on those ten fateful syllables. Ronna wishes she had them back. She even tried to pull them back, but too late. They were already on record, out in public, and a lead story for at least three news cycles.

Of course, the phrase might have been exactly what they meant. They might really think the riot was legitimate discourse. In which case I fear for the country even more.

And lest you think I’m being overly hard on the writer, let’s just say that this one had, and still has, plenty of culpability. Not so much for failing to head off the loaded language — which maybe couldn’t be helped — but for working for Ronna McDaniel in the first place. For writing this garbage with a straight face, and taking money for it.

 

Comments

  1. And now we need to make them wear that label around their necks for the rest of the year, if not the next 3.

    ReplyDelete
  2. Thank you for, once again, cogently calling bullshit on these traitors.

    ReplyDelete
  3. At last a copywriter's words in a document that lasts for more than sixty seconds. Congratulations on breaking the barrier effectively. Nicely done. BTW the
    y needed you at the Super Bowl.

    ReplyDelete

Post a Comment

Popular posts from this blog

It’s Beginning to Look a Lot Like Covid

A lot of what we’re now going through has echoes of what we went through during Covid. The timelines are eerily similar. In January 2020, the rumble was in the distance, but we knew the storm was headed our way. It wasn’t something we wanted to think about. We knew what the disease was capable of, but we only knew it from afar. Denial was easy. Read that last paragraph again, but substitute 2025 for 2020. The word ‘disease’ still applies — only its definition is expanded. By February, we could see the virus spreading, a few cases here, a few there, but the CDC was warning that this was not something you want to mess with. It was only a matter of time before it would arrive in full force, and our experts seemed flummoxed as to how to respond. A few tried to warn us, but the alarm went unheeded. Even so, a sense of dread was descending on the land. Same deal in February of this year. As DOGE vandalized the government, right out in the open, fear of the unknown ...

So You Thought You’d Heard Enough about Jeffrey Epstein?

  Back in 2019, the first time Jeffrey Epstein was the name on everyone’s lips, the New York Times published the bizarre story of Leslie H. Wexner. The billionaire founder of Victoria’s Secret, this guy basically signed over his life — and much of his fortune — to Epstein. This went on for at least 16 years. Wexner gave Epstein power of attorney, and with it the ability to buy, sell, or sign for anything in Wexner’s name, thereby affording him extraordinary access to, and power over, the personal finances of an extremely wealthy man. Ostensibly Wexner had hired Epstein as a financial advisor, yet no one at L Brands — parent company of Victoria’s Secret— saw any official record of employment or compensation. Over a decade and a half, Epstein took over most, if not all, of Wexner’s personal investments, including substantial real estate holdings. Epstein transferred ownership of a lot of those properties to himself. This baffled and disturbed other executives...

Sportswashing for Fun and Profit

  A s with most things having to do with soccer, the first-ever FIFA Club World Cup flew largely under the radar of American audiences, even though the month-long tournament was held entirely in the U.S. Among other things, it served as a reminder that the real World Cup, in all its over-the-top spectacle, is happening next summer, also in the U.S., together with Canada and Mexico. Three amigos, hosting the world. What could go wrong? But the final of this tournament, matching Chelsea, an English team, with Paris St. Germain, a French one, attracted real interest, even in this soccer-ambivalent country. A few million Americans were watching, me included. It was a really good game, but I wouldn’t be writing this if it weren’t for the TV camera that was fixed on the luxury box containing Donald and Melania Trump, seated next to Gianni Infantino and his wife, Leena Al Ashquar. Infantino, an Italian Swiss, is president — some say “emperor” — of FIFA, the domi...