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Showing posts from January, 2022

Consumer Power and the Promise of Negative Branding

By now it’s pretty clear that Republicans are out to steal your lunch money. If they take back the House, it will be two years of committee hearings for Hunter Biden and two more years of festering stasis for the rest of us. So we need ideas, fast. I am one of many who believe at least part of the answer lies in the business world. Corporate America needs to step up. Large corporations have significant financial leverage over Republicans at every level — federal, state, local — and we need them to use that leverage to get us out of this mess, not just for our sakes, but for their own as well. It is inexcusable that hundreds of mega-companies continue to contribute to the campaigns of Republican congressmen who openly denied the 2020 election results. These companies continue, in other words, to finance treason. This is appalling on any number of levels, but let’s start with whether they’re getting their money’s worth. The Republican agenda they underwrite is so corrupt, so co

Open Letter to Rupert Murdoch

Dear Rupert  (or Lachlan, or whoever’s in charge of FOX these days) : Please help us understand the upside of undermining vaccines. What’s in it for you? What do you gain by giving your viewers information so bad, it literally kills them? Where’s the profit in overloading the entire healthcare system to the point of catastrophic failure? Who benefits from that? Are your advertisers on board with this? Are Ford, Progressive, Bayer, ADT, Sandals — to name but a few — really that eager to kill off their customers? To be sure, they’ve all sheepishly looked the other way while your avatars — Tucker, Sean, Laura — spread their venom through the population. We know they all love reaching the FOX audience — Ford no doubt sells millions of F150s to Trump voters — but how much do they enjoy the aggressive propagation of malignant fictions, aimed at gullible rubes? Especially when those fictions keep their workers out sick and their supply chains in chaos. Which of your