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Showing posts from April, 2021

A Peek Under the Hood at the Koch Agenda

It’s hard to feel sorry for a guy like Kyle McKenzie. Knowing he’s the research director for Stand Together, an advocacy group owned by the Koch family, I’m not inclined to sympathy. But as a former advertising guy, who once sat through too many focus groups to count, I know well how consumer research can undo the best-laid plans. In McKenzie’s case, the plans were to figure out how the Kochs should handle HR1 — the massive voting rights bill now reaching the Senate — where they are once again on the wrong side of history. McKenzie was charged with finding ways to undermine any positive perceptions the public might harbor about making it easy for people to vote. What they were looking for was a message — any message — that might convince the public that the right to vote is overrated. We know this thanks to the amazing Jane Mayer of The New Yorker . Somehow, she obtained this eye-opening audio of a ten-minute conference call, in which McKenzie presents his research findings to